“This was the first time D&AD had developed online learning content, so it was essential that the films were not only concise and informative but also beautiful and engaging. Paul delivered on all fronts.”

For D&AD, Paul Wyatt filmed and produced 90 minutes of content and developed promotional material for their first-ever online course -  Brand Storytelling: How to use

Narrative to Sell attracted over 40,000 participants. The course features interviews, case studies, guidance, and insight from TBWA's creative officer, Peter Souter, Jon Kallus, RSA Films' managing director, Kai Hsiung, and a brand profile of innocent drinks.