Paul's work with Virgin Media involved art directing and delivering numerous dynamic online campaigns, often incorporating motion graphics. Collaborating closely with the client, his focus was on crafting engaging solutions designed to reach vast online audiences and drive product purchases.

 

A key aspect of this role was conceptualising campaigns around topical events, such as the World Cup, ensuring immediate relevance. Given that the success of these campaigns was instantly measurable through metrics, meticulous attention was given to execution from the outset. This involved thorough storyboarding and try-out animations, ensuring optimal impact and effectiveness from the get-go.